You have now developed a nice working thesis statement as the foundation of your project. This will be the basis by which the rest of your proposal is built. Your thesis statement defined your topic, and now we must begin developing the criteria that will define your project.

The creative brief informs our process and stands as a checkpoint along the way. A good brief is worth days of work. For Tuesday, I want you to follow the steps outlined on page 56. Start by developing questions and then considering the possible answers.